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PIA Research Reveals Commercial Lines Customers Continue to Prefer Independent Insurance Agents

WASHINGTON – Extensive nationwide research conducted by the agency-company council of the National Association of Professional Insurance Agents (PIA) has found that small business owners (SBOs) strongly prefer independent insurance agents as they make choices in today’s online world, but agents must take steps to continue to demonstrate their value and be more engaged online.

The research results are part of “Small Business Insurance & The Internet—The Voice of the Commercial Lines Customer,” the latest project of PIA and The PIA Partnership, designed to provide independent insurance agents with tools to meet the new challenges posed by online providers and direct writers.

“Our results affirm that while small business owners continue to greatly value the professional advice and personal service of an independent agent, there is an expectation that their agent will be more capable of online interaction concerning their accounts and that the agency will have a fully credible online presence,” said PIA National Executive Vice President & CEO Mike Becker.


Is Documentation Really That Important?

by Curtis M. Pearsall, CPCU, AIAF, CPIA
President – Pearsall Associates, Inc. and
Special E&O Consultant to the Utica National E&O program

For some strange reason, this is a common question among agency staff. For those staffers who have never experienced an errors-and-omissions claim, possibly it is hard for them to truly and totally comprehend the value of good quality documentation. Hopefully, the agency veterans can emphasize the significant value documentation provides related to the direction E&O claims can take.
An important element
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PIA National and PIA Partnership launch growth tool for members

A new tool to help PIA members grow and increase profits has been launched by PIA National and the PIA Partnership, PIA's agency-company council. "Closing the Gap for Growth and Profitability" will help agents project and plan for new business growth and profitability on a five year basis.

Using calculators created for use with Microsfot Excel, agents will be able to generate projections by customer type, create "what if" scenarios and determine how to improve their bottom-line results by adjusting factors. Learn more here.


2015 Partnership Program

partnership-graphic-2015We are switching things up this year, and venturing into new areas. Additional opportunities are available for our Partners to engage our Agent members. PIA will host a Nashville Predators Hockey game in the DEX all-inclusive area at Bridgestone Arena. Tickets will also be available for the 2015 “All for the Hall” concert that Keith Urban and Vince Gill pull together featuring 8 to 10 iconic country music entertainers. The event will be held this Spring at Bridgestone, and our tickets are in the Lexus Lounge, which features a 50 foot HDTV as well as a fully catered venue both pre-concert and throughout. You will not want to miss this! We will also continue our marketing at both Vanderbilt and University of Tennessee Sporting events and their website. Please don’t miss out on these unique opportunities to engage your Agents. Click here (Hyperlink) to see the 2015 PIA of TN Partnership Brochure and to sign up or renew today. See you in Nashville! Click here to download the brochure and sign-up form.

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